Andrea and Overfield, The Human Record, Sources of Global History Vol Essay

Andrea and Overfield, The Human Record, Sources of Global History Vol. II (Cengage) hereafter AO - Essay Example In the year 1789, the assembly passed the declaration of the rights of man and the citizen. This declaration was a result of the direct consequences of what was taking place in France during this period. This declaration was important during that time since it help in annulling the right of the nobles to demand tithes, taxes and labor from peasants who were working on their family land. This was a great step in the liberation of man and the fight for human rights. This declaration was partly inspired the revolution that was taking place in America at that time (Andrea and Overfield 254). Unlike the declaration in America that â€Å"all men are equal†, the declaration made in France stated, â€Å"Men are born and remain free and equal in rights. The distinction in society may be founded only upon the general good†. This declaration left room for racial prejudice to take place. It stated that despite man being free there will always be a social difference. During this time, the blacks were mistreated for social purposes and were not fully given their rights in the society. Even though they were facing mistreatment from the general French public, the black French population had the right to resist the oppressions as this was provided by the declaration. The period of revolution and declaration of the right of man was volatile/ most of the churches were closed and priests were being hunted down. Politics at this time had taken a different twist and idea of persecution of the Catholics as well as the Protestants began. Several churches were closed, and others converted to temples for fear of persecution. The church was not safe no more. In respect to human rights and dignity, there was the abolishment of the water wheel and introduction of the guillotine. It is no coincidence that the universal declarations of the rights of humans, the European Convention for the human rights protection and the first treaty of the communities in Europe have their origins

Online Grading System Essay Example for Free

Online Grading System Essay Today, many pre-school, elementary and high school students in their school are not use an automated system in daily life. But there are so many schools are still using manual system. Grading System is the most commonly used in computing and analyzing the performance, talents and skills of the students and for achievement and assist in identifying problems of the student? It is the important record to keep even for the longest time for the referral and credentials of the student to enter their next level of attaining their goals. Grading System for Data Accuracy will help a lot in the part of teachers, school, administration and as well as the security of data of students and tract record that recognizes of one student, this maybe use for analyzing of your attitude and values. Based on our research, the school of San Guillermo Academy in Talisay , Batangas is using a manual computation of grades of each student, which the teachers are using Microsoft excel to compute the grades of each students and they have no registrar, just the adviser of their section releasing their grades. Manual computation is very prompt to risk for any circumstances. It is time consuming in terms of recording grades, computation using of calculator. If some records are lost, they never retrieve it in case of unexpected calamity. Accuracy and security is not been so defined. The proposed system in San Guillermo Academy is an Automated Online Grading System where it will provide in the internet and made by using database and web development. This Online Grading System is unique because grade in each subject that just need to be able to compute the particular average grades of the each student. It consist of an office of the registrar where all the grades of each student in San Guillermo Academy took place and the office of the registrar will take charge to release all  grades of the student. Having an Automated and Online Grading System for the said school will give an unique formula that will be use in getting or computing the grades of the students and system where personnel can encode the student’s grade. Using the different formula in computing of student’s grades of the said school is not accurate and/or different result in other student’s grades using another different formula. Thus, having an Automated Grading System for the said school will become easy, accurate and time saving for the Teachers, Personnel as well as the students. Background of the Study The San Guillermo Academy Grading System today is processed manually, it causes the teachers doing heavy task of computing grades every grading period. The manual Grading System in San Guillermo Academy slows down the processing and delaying submission of grades as well as the security of data of the students has not been defined in manual system. The computerized grading system will benefit the school and help the students to view their grades every examination period. The rapid advancement of computers in our society has made our daily workloads easier and more accurate. With its vast development, we need to set ourselves in its change and go with its flow. Statement of the problem 1. Is automated grading system can retrieve any student records than manual grading system? 2. Is Manual grading system gives more accurate, efficiency and easy to use than the automated grading system? 3. Is manual grading system makes the task easier and less consuming of time than the automated grading system? 4. Is there any significance between the manual grading systems to the automated grading system?

Kant Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Utilitarianism is a consequential perspective, in that, a decision in based on the effects it ----will have on society and what it will generally lead to. Also, the utility or usefulness of an action is determined by the amount of happiness that will result. Therefore, no action in itself can be deemed wrong; consequence alone are the important matter. Using this principle, one should consider the possible results of each potential action.   Ã‚  Ã‚  Ã‚  Ã‚  One clear flaw of the utilitarian perspective is there that there seems to be a lack of the concept of justice. Their moral principles would justify doing experiments on a single man with no friends or family. The justification would still exist in a case in which the experiments would cause a man to die, yet benefits occurred because substantial medical knowledge was obtained. There also seems to be no intrinsic value placed upon human life, yet the value is placed upon the happiness of the greatest of people.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Utilitarianism follows one of two categories; act and rule. With Act Utilitarianism, all possible actions are considered and one must determine which action would yield the most happiness or benefits for the greatest number of people. However, with act utilitarianism, there really is no way of determining if the right choice of actions was carried out. Also, there is no clear way to be certain on what the results of the actions will be. For example, there is no way to be sure that a severely impaired infant will not recover enough to live a better life that what was predicted.   Ã‚  Ã‚  Ã‚  Ã‚  However, acting morally doesn’t mean acting omniscient. A reasonable effort must be made to get relevant data to predict the possible consequences of all actions involved.   Ã‚  Ã‚  Ã‚  Ã‚  Another form of utilitarianism would be rule utilitarianism. This moral standard suggest that an action is right if it follows a specific rule that has been structured and validated while keeping the principle of utility in mind. A rule utilitarian would not concern themselves with the utility of specific or individual cases, but would follow a set of particular rules. One would not have to go through the process of calculations involved in determining maximum utility, but a particular rule would... ...th Ross’ ethics.   Ã‚  Ã‚  Ã‚  Ã‚  Even in the case involving Alice Nuvo and her not wanting treatment my moral intuition came into play. Under most circumstances, my position is strictly to say that human life can never be allowed to pass if there is a reasonable means of preserving it. However, there can be no rules for me to follow because I find exceptions to this, and the case of Alice Nuvo would be such a case. I ruled that her autonomy surpasses any medical judgment. If she wants to be allowed to live out her life with her family and inevitably die, it should be her choice. Especially in a case such as this, I really have no way of reviewing my actions and seeing what rules I followed or what past cases I referred to. Once again, my moral intuition lead me to decide for her autonomy. However, moral intuition does not instantly occur when deciding on a case. There must be careful review of every aspect, action, and possible consequences before your moral intuition can decide upon anything. Af ter reviewing my decision scenarios, and taking into account the beliefs of utilitarianism, Kant’s ethics, and Ross’ ethics, I. without a doubt, that I am a follower of Ross.

Political attack ads

Americans National University Political advertisements have been a pervasive part of politics In the united States since the dawn of television. Presidential candidates have been making an appearance In the living rooms of Americans since Dwight D. Eisenhower Introduced a series of short campaign ads to the world of television during his presidential race (livingroomcandidate. Org par-I, 2012).From the beginning researchers regarded television as a medium that had the potential to allow people to become more informed, and therefore more included leading to a nonpartisan democracy Chirurgic, Coleman, & Blubber, 2009). Individuals who, in the past, had limited access to current affairs have been able to gain a different impression of politics through the medium of television. As television became a comfortable medium for politics, electoral democracies became a game of â€Å"power, persuasion, monopolizing support for policies and politicians, and accumulating votes† (Chirurgic, Coleman, & Blubber, 2009).In this paper the writer will attempt to analyze the impact of political television ads on democracy. Throughout political history politicians have used an ray of methods such as speeches, advertising, and political rallies to obtain the winning vote, however political television ads became a popular theme in the race for president. Political attack ads are as old as television and made their first appearance in 1952 in which republicans would give one answer to one group and give a completely different answer to the same question to another group (Greer, 2006).Because of this the opposing party could not be trusted. Some of these ads had quite a lasting effect but none more than the President Johnny's ad â€Å"Daisy Girl† that sutured a little girl picking the petals off of a daisy then fades into a nuclear bomb going off (Greer, 2006). The ad was a response to Barry Goldwater statement regarding using nuclear weapons in the Vietnam War. Although t he ad was only aired once before being pulled from television, many believe It's Impact was what led to Johnson winning the presidential race In 1964 (Greer, 2006).For more than sixty years politics and television have existed In a state of reciprocated dependence. Politics provides the raw materials while television packages It, subtly reconstructs It, and livers It to the audience (Currently, Coleman, Blubber, 2009). Political advertising has become an Indispensable campaign strategy and many people regard It as fairly obtrusive. Political advertisers are not liable to any regulatory organization, voluntary or otherwise, for the accuracy of their claims (lounger, Prior, 1999).Political ads are complaining about the objectivity of the comments made about them. While television has become a fundamental part of the political process it, in turn, has widely contributed to De-plasticization (Chirurgic, Coleman, & Blubber, 2009). Greer ascertains that poll after poll confirms that the e lectoral process is marked by cynicism and dissatisfaction with contemporary campaign discourse (2006). Nearly 60% of the public in the year 2000 was dissatisfied with how candidates conduct their campaign (Greer, 2006).The focus has moved from political discourse to the personalities and faces of political leaders. Because the focus has turned to spectacle rather than ideas the educational value of election campaigns has greatly diminished. Televised presidential debates have become a battle of physical style which has moved our culture towards a new way of conducting important business Postman, 2005). The lines between show business and political discourse become more blurred with each passing day. Americans tend to have a negative preconception towards political campaign ads.They are inclined to believe that such attack ads undermine not only the election but the democratic government as well. John Greer Author of In Defense of Negativity disagrees with this theory. Greer believe s that these political ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls as they are pitched battles for control of the government (2006). Greer points out that exaggeration in political ads not only apply to negative ads, but to positive election propaganda as well (2006).Many ads point out the positive aspects of a candidates race to become president such as President Reggae's advertisement of his tax cuts, however he failed to mention the tax increase he previously signed into law. This ad and other similar political ads were not labeled as misleading (Greer, 2006). Americans tend to assume that positive political ads are practical and truthful. Greer states that Bob Squire once said â€Å"most lies in politics are told in positive ads† (Greer, 006). This statement asserts that regardless of the content of the ad it is impossible to truly assess whether or not the ad is misleading.Political attack ad s have branched off from the television and people are now turning to the internet for their political news. The television trend is currently on a downward spiral. According to research by the Pew Internet & American Life Project the number of Americans going to the internet for their presidential election campaign news has increased by 23% since 2004 while those relying on television dropped by 4% (Pew, 2008). The most popular internet resources are blobs, comedy sites, government websites, candidate sites or alternative sites (Chirurgic, Coleman, & Blubber, 2009).Audiences are increasingly becoming active participants in public communication, as senders as well as addressees of mass-circulating messages (Chirurgic, Coleman, & Blubber, 2009). Through the internet medium American audience members can intervene and participate in political discourse with a gradation of value that was impossible even twenty years ago. Political advertisement, whether positive or negative, will always mom with a degree of fabrication that misleads one American or another.Political ads set the stage for campaigning and are what gets Americans involved in democracy whether it is a commercial you watched on Television or a Youth video. Americans have been able to gain a sense of involvement that was not possible offended by political attack ads, Greer believes that positive political ads can be Just as misleading if not more. Regardless of the general consensus, political attack ads have gotten the public more involved in not only their local politics, but their national politics as well. References Greer, John G. 2006).

Developments in transportation Essay

â€Å"Developments in transportation, rather than in manufacturing and agriculture, sparked American economic growth in the first half of the nineteenth century.† is not accurate. While development in transportation played a fundamental role in America’s growth, if it were not for developments in manufacturing and agriculture the new technology in transportation could not have successfully been completed. Without the raw materials, and the products which came out of the early US iron and steel industry, (which were all ultimately determined by the United States agricultural market), the transportation revolution could not have been carried out. Also, with the rapid growth of the agricultural markets, American economic growth boomed. All three factors, (transportation, agriculture and manufacturing) played an equal role in sparking the American economic growth in the first half of the nineteenth century. The cotton gin was just one of the few reasons in which the American economy grew at a rapid pace. Eli Whitney’s intention in 1793 of the cotton gin, which separated raw cotton from seeds and other waste, caused the economy to boom, with the growth of southern farms. As the southern plantations who could keep up with this new boom in cotton got larger and larger, small farmers moved west. This migration of small farmers to the west caused a need for developments in transportation to link the nation. In turn, these developments in transportation caused a boom in economy. Therefore, both manufacturing inventions and transportation inventions caused the growth in economy. New inventions and capital investment led to the creation of new industries and economic growth. As transportation improved, new markets continuously opened. The steamboat made river traffic faster and cheaper, but development of railroads had an even greater effect, opening up immense areas of new territory for development. These new developments just opened up entrepreneurs eyes, and helped them to create the â€Å"boom† parts of the cycles in the 19th century. The new factories which sprang up around the US starting with mills such as the Lowell mills also led to new developments which helped the United States  economy grow. More jobs were created, and wage earners were able to make twice the amount of the price of goods. Although these booms in the economy did not last for every long, it can not be intelligently argued that new developments in transportation were the only reasons in which the United States economy boomed during this time. New inventions, and new ways of creating goods, which came along with the Industrial Revolution truly opened up the nation’s workforce, and sprang its economy as well.

selected works of Degas essays

selected works of Degas essays As one of the impressionist greats, Edgar Degas uses pastels to create a landscape with four horses with jockeys in Avant la Course (Race Horses). Like most Degas, instead of using intimate detail, this piece concentrates more on form and composition. This Pastel uses depth as a quintessential part of its composition by the placement of the figures and the vegetation. Each horse with its rider is put one in front of the other forming a kind of diagonal line starting from the bottom left corner and fading toward the top right corner. Almost reaching the horizon line three-quarters of the way up the piece. Also, the three large trees behind the horses and another tree line much smaller behind them create the feeling of distance. Furthermore, the grass area left empty on the bottom right corner adds to the feeling of space, but more importantly it forces attention to the subjects. Looking at the two horses farthest from us, and the last jockey, it is easy to see Degas left some places unshaded. Places where we can see the grass even though part of a subject should block our view. Despite this however, the horses and jockeys are done in a strong solid form. Highly energized strokes in all different directions build layers to create the deep shadows contrasted by the bright highlights, which bring them to life. The environment surrounding them is done in the same manner. The grass and trees are made with the same energized strokes and contain the same dark shadows contrasted by the same luminous highlights. Capturing our attention foremost are the jockeys because of the colors used. A bright primary color scheme is employed to make up their shirts and hats. Moving from closest to us to furthest from us: the first jockey is wearing a bright yellow shirt and hat with a blue vest, the second, a red shirt and hat with a yellow vest, the third, a blue shirt and hat, and finally the fourth is wear ...

Free Essays on Jury Process

In a criminal trial the way an â€Å"impartial jury† is selected is: first representatives from a cross-section of the population are selected, what this means is that the pool of persons from which the actual juries are drawn must be approximate a fair representative cross section of the local population (99). The names come from voter registration, or in some states also licenses. Then these people are summoned and they must come to the courthouse, on the specified date. Both the prosecution and the defense are able to review some information about the potential jurors. Then they have a certain number of preemptory challenges in which they may strike those in which they feel a hunch or intuition about, which is used on both sides to eliminate â€Å"extremes of partiality†(131). When this is done, the jury is â€Å"impartial† which is not always the case. The history of the jury is really long and has a lot of facts; I’ll try to break it down. In the beginning of the jury system, the qualities looked for in a juror are very different than what we look for today. Back then people wanted jurors who had an understanding of the conscience of the community (18). They wanted the juries peers who were those who reside near him, his neighbor and those who were well acquainted with him, this also was conflicting because they wanted impartiality which was hard if you held certain biases or prejudices against the defendant, or you knew someone who had a bias against him. This was known as the local knowledge model. Their was a lot of controversy between the Federalists and the Anti-Federalist, because the Federalists claim was that for a trial to lack partiality the geography of justice needed to be enlarged, the Anti-Federalists were very much in favor of local juries, they believed that local juries were more beneficial to the com mon man. The jury at this time was only limited to white males who had property, so there was a chunk o... Free Essays on Jury Process Free Essays on Jury Process In a criminal trial the way an â€Å"impartial jury† is selected is: first representatives from a cross-section of the population are selected, what this means is that the pool of persons from which the actual juries are drawn must be approximate a fair representative cross section of the local population (99). The names come from voter registration, or in some states also licenses. Then these people are summoned and they must come to the courthouse, on the specified date. Both the prosecution and the defense are able to review some information about the potential jurors. Then they have a certain number of preemptory challenges in which they may strike those in which they feel a hunch or intuition about, which is used on both sides to eliminate â€Å"extremes of partiality†(131). When this is done, the jury is â€Å"impartial† which is not always the case. The history of the jury is really long and has a lot of facts; I’ll try to break it down. In the beginning of the jury system, the qualities looked for in a juror are very different than what we look for today. Back then people wanted jurors who had an understanding of the conscience of the community (18). They wanted the juries peers who were those who reside near him, his neighbor and those who were well acquainted with him, this also was conflicting because they wanted impartiality which was hard if you held certain biases or prejudices against the defendant, or you knew someone who had a bias against him. This was known as the local knowledge model. Their was a lot of controversy between the Federalists and the Anti-Federalist, because the Federalists claim was that for a trial to lack partiality the geography of justice needed to be enlarged, the Anti-Federalists were very much in favor of local juries, they believed that local juries were more beneficial to the com mon man. The jury at this time was only limited to white males who had property, so there was a chunk o...

When in Doubt, Leave Scare Quotes Out

When in Doubt, Leave Scare Quotes Out When in Doubt, Leave Scare Quotes Out When in Doubt, Leave Scare Quotes Out By Mark Nichol When quotation marks are employed to suggest the irony or dubious validity of a word or phrase, or the writer’s remove from credit or blame for its use, they are called scare quotes. However, other uses- to introduce a new or unfamiliar term, to signal that a term is not being used in its traditional or literal sense, or to provide emphasis- are usually heavy-handed and seldom aid in clarity of composition. The sentences below, accompanied by discussions and revisions, provide examples of extraneous use of scare quotes. 1. Next, we will discuss the so-called â€Å"high-impact, low-likelihood† risks. The phrase so-called serves the same function as scare quotes, so using both in a sentence is redundant: â€Å"Next, we will discuss the so-called high-impact, low-likelihood risks.† However, be just as cautious in the use of so-called as in employment of scare quotes; the term is rarely useful and therefore unlikely to be necessary. In this case, it would be better to identify who characterizes the risks that way (â€Å"Next, we will discuss what John Smith calls high-impact, low-likelihood risks†), to use passive construction to soften the introduction by writing something like â€Å"Next, we will discuss what are called high-impact, low-likelihood risks,† or to omit any qualification at all: â€Å"Next, we will discuss the high-impact, low-likelihood risks.† 2. Risk management should be an embedded process that ultimately becomes part of the company’s â€Å"DNA.† Here, DNA is being used figuratively to refer to something that is a fundamental part of an organization, but the fact that it is not being employed literally does not justify scare quotes; the metaphorical use is clear: â€Å"Risk management should be an embedded process that ultimately becomes part of the company’s DNA.† 3. It is imperative to understand â€Å"what to do† as well as â€Å"what not to do.† Although the phrases â€Å"what to do† and â€Å"what not to do† are being presented as categorical concepts conceivably spoken or written as part of an effort to inform, this usage does not merit any emphasis: â€Å"It is imperative to understand what to do as well as what not to do.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowFive Spelling Rules for "Silent Final E"Supervise vs. Monitor

Supply Chain Managment Essay Example | Topics and Well Written Essays - 1000 words - 1

Supply Chain Managment - Essay Example For instance, a small number of businesses were understood, less managed, and the outcomes were supply chains that were ineffective and disjointed. Supply chain management is the management of activities in the supply chain for purposes of maximizing the value of customers and achieving a sustainable competitive advantage. Therefore, supply chain companies should make efforts of developing and running supply chains in ways that are efficient and effective. Supply chain often covers a wide area ranging from development of products, logistics, sourcing and production. In addition, information systems are vital in coordinating supply chain activities. Companies or firms engaging in supply chain are connected via information and physical flows. In the physical flow, we have goods and materials transformation, movement, and storage. Through information flows, partners in the supply chain have the capability of coordinating their long-term business plans in controlling the up and down flow of material and goods in the supply chain (â€Å"What Is Supply Chain Management†). Time Context From the annual report written by the President of Japan X Ltd Company, Mr. Suzuki, the company’s problem started when it recorded a net loss of ten million yen(10m Yen) and an operating profit of four thousand million Yen (4,000M Yen). The main reason for the recorded loss was the company’s inability to react immediately to the inadequate market for their semiconductors, the main product of the company (Ostring 109). View Point Jill’s viewpoint over the company is that the company’s culture is different from the culture in Europe and the United States. This is expressed through her reactions to experiences within Japan X. She for instance noted that observation of sitting arrangement was different in the two cultures. Similarly, her experiences were often odd. When they arrived at the company for a meeting, Jill wished that her team, as she had learnt from research, were aware of sitting arrangement in the meeting. Her research must have been instigated by the opinion that Japan and her country had different cultures. Jill was the head of an audit team that was on a mission from the United States to Japan. As the head of the team, Jill’s responsibilities included guiding the audit team and being the team’s representative. As part of the team, she was also an auditor to the host company. Central Problem The core problem in the case is review of the question, ‘how different are the cultural environments in the United States’ and in Japanese corporate sectors?’ This is because the trip is centered on the Japanese culture rather that the functions of the audit team. Jill was for instance puzzled as they approached the company’s gate. She doubted her composure as she approached her host environment that she expected to be different from her native environment. A friend had for instance told he r that women in this new environment faced many problems in their workplaces. Cultural difference is also illustrated in Jill’s initial encounter in the company. She does a seemingly odd thing when she smiled at ‘office ladies’. The women’s response, bursting into giggles, indicated that Jill’s action was not a common practice in the environment. Cultural difference is similarly observed through Jill’s interpretation of their sitting arrangeme

Personal Report for Financial Services Term Paper

Personal Report for Financial Services - Term Paper Example One of the services offered by Qatar National Bank is debit cards financial service through three client segments. Debit card is a service offered to the cardholders to access the financial services electronically in making purchase payments instead of using cash. Qatar National Bank has come up with a debit card that allows the cardholders to make purchases in 200 countries and over 24 million business outlets globally. In addition, the cardholders are able to access cash in all MasterCard ATMs worldwide (QNB, 2014). The debit cards are segmented into MasterCard titanium visa gold for clients with a maximum salary of 15,000 Qatari, MasterCard visa platinum for clients with a salary exceeding 15,000 Qatari but less than 35,000 Qatari and a MasterCard visa infinite for clients with a salary of 35,000 Qatari. Similarly, Qatar National Bank offers credit cards service to its clients through three platforms that include life reward credit card, Qatar Airways credit card and Qtel Nojoom credit card (QNB, 2014). The credit card service allows the clients to make purchases of goods and services through borrowed money from the bank on a promise to pay back. Consequently, Qatar National Bank has created an account that allows the credit card holders to borrow money in making payments and accessing cash advances. Current account is another financial service that is offered by Qatar National Bank. A current account allows the clients to deposit and withdraw money without limitations. The bank allows both residents and nonresidents of Qatar to open the account. To make the account attractive to investors, the account holders are issued with free check books, debit cards, transfer of internal funds, monthly statements, and SMS banking services (QNB, 2014). Business banking service is also a financial service that is offered by the bank. This involves providing innovative value added services and products, and business financial services that promote commercial

Essential elements for effectiveness 4th edition (phsycology class) Essay

Essential elements for effectiveness 4th edition (phsycology class) pick two chapters out of the book and write a two page - Essay Example Other definitions consider the nature of human motivation in broader terms. In these regards, psychoanalytic theory and behaviorism are considered. In terms of Psychoanalytic theory, the text demonstrates that this theory contends human personality and motivation are determined by early experiences in childhood. Conversely, Behaviorism argues that human actions are conditioned and structured by elements in their immediate environment. While being in-large part unconscious, they are still elements that are actively conditioned. These theories of human behavior are contrasted with humanistic theories, such as existentialism. In these regards, it’s argued that human behavior is determined by our own independent decision making and not an outside element of unconscious conditioning. Another theory discussed is the cognitive-behaviorist theory that considers behavior as a hybrid as conscious and unconscious elements. Considering the issues of human behavior from another perspective , the text considers it in terms of locus of control. Essentially, this refers to whether human freedom and decision making is an element of internal or external elements. It’s argued that individuals with an internal locus of control are more prone to happiness. This is because they have granted themselves more power in their lives through an increased perception on decision making. The text also considers the nature of success. From a general perspective, it argues that â€Å"effective people do the things that ineffective people don’t feel like doing† (Abascal, pg. 31). Another perspective considered in the text is that of self-efficacy. In these regards, humans are able to create symbolic models of their desired existence or experience. They can then compare their current progress with that of the symbolic model and change actions accordingly. Another element within this mode of perspective is cognitive restructuring. In large part cognitive restructuring fu nctions as the active element in cognitive therapy. This mode functions by considering an individual’s irrational beliefs and then working towards restructuring them in ways that are more effective for their existence. The text presents a number of potential models wherein psychologists or individuals can outline their thought-process and attempt to derive more functional thinking patterns. In terms of theoretical perspectives, one of the insights provided is that correlation does not man causation. While this is a broad concept, generally it seems to refer to the notion that while oftentimes events might seem to relate with each other, it is a mistake of human cognition to always assume that they are positively correlated. The text then considers the importance of adopting a generally positive outlook on life. In these regards, it’s argued that the power of positive thinking is such that it actually influences an individual’s happiness and success. The next cha pter is chapter five and it is titled Understanding Stress. One of the key introductory remarks in this chapter is that, â€Å"Mastering stress is an essential element in maintaining a healthy lifestyle which is fundamental to wellness† (Abascal, pg. 113). In large part the chapter deals with ways that the individual can better manage their stress levels. One such distinction made is between stress mastery and stress management. In these regards, it’s indicated that stress management is a temporary element that is more akin

Aiming Toward A Hydrogen Economy Essay Example | Topics and Well Written Essays - 1750 words

Aiming Toward A Hydrogen Economy - Essay Example Thus, when discussing the strength, weakness, opportunities and threats of the hydrogen fuel technology enthusiastically researched and developed in Iceland, the inevitability of the political, economical, social and technological implications continue to remain unabated at each step and level although their form may differ from country to country and region to region, depending on each country's political, economical, social and technological status, political system and relationship with the world community. (China Energy Industry - PEST Framework Analysis) The main advantages of using Iceland as base for Hydrogen Fuel Technology are her abundant natural resources, her desire to appropriate technology to tap her resources through research and development without upsetting her ecological and environmental balance, and her potential to return to her pristine, original and idyllic landscapes through sustained innovation and tie up with major energy corporations such as Shell, DaimlerChrysler, etc. Till the 1970s, Iceland was dependent on whatever energy she could muster from fossil fuel her lackluster economy could afford. The shift to Hydrogen fuel energy brought about a sea change economically, socially and corporately. It not only catapulted Iceland as a case study of immense potential and promise for other nations to emulate but also rejuvenated the nation's economy and social scenario. (Ken Mark and Jordon Mitchell, p12) Iceland's proximity to affluent Western European nations, as also its own skilled and dedicated human resource provides it the potential to harness the latest and the best in terms of human skills and technological resources. With this proven record of pollution-free energy use Iceland's credentials as trend-setter in the important energy sector can only grow from strength to strength in the international arena. Weakness Despite Iceland's success with Hydrogen fuel technology, a universal change over to this form of energy is not viable as of now. Globally, hydrogen fuel technology is in its infancy and the world has a long way to go before its usage could be made safe and cost-effective enough for the end-user to switch over to the same extent as in the case of Iceland. It is difficult and unsafe to store hydrogen in gaseous form. In its independent state, hydrogen burns out. In its liquefied form it is necessary to keep it at -217C. It is not possible to store and distribute hydrogen fuel in the existing infrastructure. A new infrastructure has to be created for its storage and distribution. Geothermal production of hydrogen is not possible

Starbucks Coffee Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Starbucks Coffee Marketing Plan - Research Paper Example From the discission it it clear that the company aspires to provide an extraordinary service. The company has used several strategies, including increasing the size of its workforce so that it can increase the speed of serving its clientele. Although many view, the focus on the quality of service delivery may ruin the business because the company may end up producing low-quality products. However, this is a shallow analysis of the operations underlying service orientation. This is because, apart from focusing on methods of how to present the service better to the clientele, the concept includes ways of making a satisfactory product. In essence, the service-oriented operations at Starbucks equate the operations and components of a working marketing strategy. The following is Starbucks Coffee marketing plan.As the study stresses the main target market for Starbucks is people of all genders aged between 18-40 years. The fact that Starbucks products are relatively expensive means that mo st of its clientele are people of medium to upper class although the company has tried to bring down its prices. Starbucks Coffee is a brand that is synonymous with higher status social groups. This was the focus of the company for many years. This implies that the company targeted the young people who cared about their image and status. Although this supposition is still present when one utters the name of Starbucks, the company marketing strategy is changing. These are the main target markets for Starbucks Coffee.

The Global Service Sector Enterprises Essay Example | Topics and Well Written Essays - 2250 words

The Global Service Sector Enterprises - Essay Example There was rapid agricultural and industrial development which was facilitated by the rich reserve of natural resources in the country. In the past few decades, Australia has established itself as an advanced economy and a strong competitor in the international market for goods and services. In the last century, Australia has been named one of the fastest developing economies among the OECD countries. The economic reforms made in the country during the 1980s are a major reason behind such brilliant performance by the economy. It ranks high in the international standards in the indices measuring human development, life expectancy, public literacy level and preservation of fundamental rights of the people. Australia has a non-permanent membership in the United Nations for the year 2013-2014 and is a member of the World Trade Organization since 1995 (Security Council Report, 2012). PESTLE Analysis Several factors originate and exist in the macro scenario of an economy that affects the op erations of the business organizations of the economy. Changes in tax structures, trade barriers, change in government policy, demographic changes and a multitude of new laws implemented as a result of all these changes form parts of the macro-environmental change (Morrison, 2011). We shall use the PESTEL model to analyse these changes in the context of Australia and determine the factors that act as drivers of small and medium enterprises within the country. POLITICAL FACTORS Political factors relates to the extent to which the government interferes into the matters of the economy. The government of Australia is also known as â€Å"the Commonwealth Government† or â€Å"the federal government† (Australia, n.d.). The government body has three divisions; the legislature, the executive and the judiciary. The constitution makes no reference to any political party so as to allow the legislature to operate smoothly. Although government policies are a very practical method of affecting business practices directly, they are not always appropriate or effective (The Allen Consulting Group, 2008). Government intervention The Australian Government launches programs from time to time which are aimed at improving the environment for SMEs, promoting their growth and increasing employment levels (The Allen Consulting Group, 2008). It provides grants to the enterprises for developing employee skill and provides support in project planning. It provides advisory support to entrepreneurs for the starting of home-based business and expanding them. However, there are several government policies and regulations which are acting as barriers to business development of the SMEs. The government is taking steps to reduce such regulations and encouraging local governments to help small firms in reducing compliance costs (The Allen Consulting Group, 2008). Consumer protection Rights of the consumers in Australia are protected with utmost sincerity. There is a single consumer law applicable for the entire nation. â€Å"The Australian Competition and Consumer Commission† (Australian government, n.d.) formed in 1995 has the responsibility to look after trade practices, prices and overall consumer benefit. The provision of consumer security makes Australia a safe ground for business activities

Starbucks Coffee Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Starbucks Coffee Marketing Plan - Research Paper Example From the discission it it clear that the company aspires to provide an extraordinary service. The company has used several strategies, including increasing the size of its workforce so that it can increase the speed of serving its clientele. Although many view, the focus on the quality of service delivery may ruin the business because the company may end up producing low-quality products. However, this is a shallow analysis of the operations underlying service orientation. This is because, apart from focusing on methods of how to present the service better to the clientele, the concept includes ways of making a satisfactory product. In essence, the service-oriented operations at Starbucks equate the operations and components of a working marketing strategy. The following is Starbucks Coffee marketing plan.As the study stresses the main target market for Starbucks is people of all genders aged between 18-40 years. The fact that Starbucks products are relatively expensive means that mo st of its clientele are people of medium to upper class although the company has tried to bring down its prices. Starbucks Coffee is a brand that is synonymous with higher status social groups. This was the focus of the company for many years. This implies that the company targeted the young people who cared about their image and status. Although this supposition is still present when one utters the name of Starbucks, the company marketing strategy is changing. These are the main target markets for Starbucks Coffee.

Global warming and automobile industry Term Paper

Global warming and automobile industry - Term Paper Example It was determined that motor vehicles contributed a very small amount of carbon dioxide emitted into the atmosphere. Hence it was correct to conclude that global warming caused by motor vehicles is a myth. In recent times and modern day world, there has been a lot of concerns on the environment. It is true that the environment is critical for mankind to survive because environment provides most of the resources needed for daily activities. A region’s environment is, to a large extent, determined by the climatic conditions. Climatic conditions are purely determined by nature. There has been claims that mankind is contributing to changes in climatic conditions. Human activities are said to upset nature’s critical balance as far as carbon dioxide emissions are concerned. A lot of blame for global warming has been directed on the transportation sector of the economy. Is it really true that global warming exists because of motor vehicle emissions? The reason for this research is the belief that the automobile industry is the global suspect for global warming. According to Automotive News, this is not true. Research done by climate scientists indicates that global warming was even experienced centuries ago (Brown, 2007) . Evidence has been produced to show that the global temperatures were increasing even before the era of motor vehicle travel. This allegation has created discomfort among players in the automobile industry with some viewing it as a way to control the motor vehicle industry. In an interview with Automotive News, Bob Lutz, the vice chairman of General Motors argues that motor vehicle emissions account for a very tiny percentage of the total green-house gases emissions (Brown, 2007). According to the article automobile manufacturers read a sinister motive from the government. The manufacturers feel that the government wants to blame their industry for global warming so that they can introduce regulations on the s ame and in effect

Documentation in Hotel Essay Example for Free

Documentation in Hotel Essay It was 1946. People were still recovering from the ravages of war when a Swiss gentleman named Emil Landert opened the Old Swiss Inn Restaurant along Dewey Boulevard (Roxas Boulevard) near the corner of United Nation Avenue. Many thought that it was not the right time to open a business but Landert preserved armed with the right combination zest, talent and vision. The late Landert was a culinary expert and a man of charm who personally attended to the kitchen and his guest. His personalized service, the ambiance, and the Rotary Club International for about a decade. Various nationalities, including Filipinos, especially those whom Landert initiated in the appreciation of his country’s cuisine, also made it their preferred watering hole. With its authentic specialties originating from the 26 cantons (regions) of Switzerland, the restaurant became still very popular that most old- times reminisce on those good old days. After more than 20 years of successful operation Landert purchased a lot beside Paco Park where he relocated his business in the late 1960’s. Thus the birth of Hotel Swiss Manila and a bigger fame as having the longest bar in town. It was also the only restaurant with telephone booths and it was popular to guest who enjoyed novelty of being able to make free calls. Hotel Swiss Manila is now named The Garden Plaza Hotel and Suites and since it re-opened in November 1995 under a new management. It has steadily attracted old clients from Landert era as well as new ones. After all, it still operates the famous Old Swiss Inn Restaurant with an equally successful restaurants serve steaks, sausages, savory versions of the legendary fondue and specialties, which were in Landert’s original menu, in addition to other authentic European dishes. With food attendants garbed in traditional Swiss fashion, the milieu displays typical European flair. It offers a variety of hors d’ oeuvres, soups and salads made from the freshest ingredients to whet appetite. And for the main course, it has specialties from the Swiss- German, and Swiss – Italian regions complemented by a list of house favorites. A tempting array of dishes is also offered in big servings a la family of family- style as a salute to kinship and camaraderie. Located right beside the historic Paco Park, THE GARDEN PLAZA HOTEL AND SUITES is uniquely situated at the confluence of five streets and is easily accessible to Manila’s Tourist Belt, Intramuros, Rizal Park and their notable attraction, including the Bay area where on ocean view Manil’s famous sunset. Sporting a new look and additional facilities, it has a total of 105 air-conditioned rooms and suites equipped with complete amenities, including a safe box, fax machine upon request, mini-bar, IDD/NDD connection, cable TV, hot and cold water, clothesline and hairdryer. The rooms are well furnished, fully carpeted, spacious and comfortable. They are categorized as STANDARD, SUPERIOR,DE LUXE and Suites are natural options for families or groups because they are equipped with kitchenettes. Service included room service (up to 11:00 pm only), valet parking, transportation, catering, laundry, medical service on call and foreign exchange. Among its facilities are two restaurants, a fully- equipped Business Center, Convinience Shop, swimming pool and function rooms for seminars, conference wedding and private parties. Alternative venues for social occasions are the poolside and courtyard can accommodate up to 180 people. Excellent catering service is also a pride of the hotel. The Garden Plaza Hotel and Suites is young and brimming with fresh ideas. The paradox is it has a long and notable history, which many people cannot forget and happily with its innovative and creative marketing, it is comfortably living up to that positive image.

Christopher Columbus And The Four Voyages History Essay

Christopher Columbus And The Four Voyages History Essay Christopher Columbus is known as a great historical figure and was considered as one of the greatest mariners in history. He sailed west across the Atlantic Ocean in search of a route to Asia but achieved recognition by making arrival in the Americas instead. About 5-6 centuries have passed since his death yet his great navigational skills have not been forgotten and not to mention that the routes he used to travel around the seas, are still being used by sailors till this very day. He was an Italian explorer, colonizer, and navigator. Christopher Columbus was born in the 31st of October 1451, in the Republic of Genoa, in northwestern Italy. His name is originally pronounced Critoforo Colombo in Italian and Cristà ³bal Colà ³n in Spanish but was translated into English as Christopher Columbus. His father was a poor weaver; he had 4 younger siblings; and went to school during his early ages. Since Genoa was known to be a busy seaport, Christopher learned much of what he knows from the sailors there. He worked with his father for a while but he knew that his destiny was to sail the vast waters. Early Life Christopher Columbus began his sailing career with short fishing trips and worked his way up to longer trips with merchants that traded along the coast of the Mediterranean Sea. He began his seagoing career at the age of 14 where he served on several ships in roles that include working as a messenger, common sailor, and probably a 21-year-old privateer as well. Christopher Columbus was interested by map making and geography, which he tends to study between voyages or trips. During the years of his twenties, he went on his first trip out of the Mediterranean Sea and into the Atlantic Ocean. In this trip, his ship was attacked and was set on fire. His only option to survive this tragic occurrence was to swim; he swam six miles back to the shore by only clinging to wreckage. The Voyages Between the years of 1492 and 1503, Christopher Columbus accomplished four round-trip voyages between Spain and the Americas. Columbuss voyages manifested the start of the European exploration and colonization of the American continent thus making Columbus a national hero as he made an impact on Western history. First Voyage After receiving significant funding from the Spanish Monarchs, Columbus set sail on the evening of August 3, 1492. He left Palos de la Frontera with three ships, the Santa Marà ­a, Santa Clara, and Pinta. These ships belonged to the inhabitants of Palos but the monarchs forced them to contribute to the expedition thus granting the usage of their ships. Columbus first sailed to the Canary Islands in order to resupply and perform repairs. On the 6th of September, he departed San Sebà ¡stian de La Gomera for his first voyage across the ocean that lasted for five weeks. On the 12th of October, one of the Pintas crewmembers spotted land and informed the rest of crew immediately. The captain of Pinta confirmed the discovery and notified Columbus. Columbus named the island San Salvador whilst the natives called it Guanahani. As described by Columbus, the natives at San Salvador, or Guanahani, were peaceful and friendly. Upon leaving this island, Columbus went on to explore the northeastern coast of Cuba and the northern coast of Hispaniola. On Christmas morning 1492, the Santa Maria had to be abandoned as it got wrecked on the shores of the northern coast of Hispaniola. He had to leave behind 39 men at a fort called the Navadid due to no space in the other two ships. His final stop before heading back home was Samanà ¡ Peninsula but his landing wasnt so peaceful as expected. A violent resistance from a hostile named Ciguayos greeted him on his first voyage to the Americas. He stole about 10 to 25 natives before his departure and brought them back to Spain (about 7 or 8 were brought back alive). En route to Spain, Columbus faced another storm, which was considered as one of the worst storms during that century, and was forced to set sail to Lisbon, Portugal where he anchored his ships on 4 March 1943. He stayed for more than one week then left to Spain where he reached on 15 March 1493. Words of his journey immediately spread throughout Europe thus granting him fame and acknowledgment. http://gardenofpraise.com/images5/colmap1.png Second Voyage On the 24th of September 1493, Columbus left Cadiz, Spain in search of new territories, with 17 supply-carrying ships and nearly 1,200 men (consisting of priests, farmers, and soldiers) to settle the region. As what he did on his first voyage, they stopped at Canary Islands and left on 13 October 1493 going on a more southerly course. His first sighting was a rugged land named Dominica then he sailed north where he discovered and named islands that include Guadeloupe, Montserrat, Antigua, Redonda, Nevis, Saint Kitts, Saint Eustatius, Saba, Saint Martin, and Saint Croix in His first sighting was a rugged land named Dominica then he sailed north where he discovered and named islands that include Guadeloupe, Montserrat, Antigua, Redonda, Nevis, Saint Kitts, Saint Eustatius, Saba, Saint Martin, and Saint Croix in the Lesser Antilles. He claimed all of these lands for Spain. He went on to the Greater Antilles and on the November 19 1493, he boarded at Puerto Rico. He then went back to Hispaniola to check up on the 39 men he left behind at the fort Navadid but all he could find was that most of the colonists were gone and about 11 dead bodies left behind as they have been in a dispute with the Indians. He, however, established a new settlement at Isabella, on the northern coast of Hispaniola. The location happened to be poor though and the settlement didnt last long. He went on to explore the interior of the island in search of gold. He found some and went on to establish another small fort in the interior. He left Hispaniola on the 24th of April and on April 30th, he reached and went on to explore the southern coast of Cuba and was convinced that it is a peninsula rather than an island. He discovered Jamaica on the 5th of May. He went back to Hispaniola and from there, he finally returned to Spain. http://gardenofpraise.com/images5/colmap2.png Third Voyage On the 30th of May 1498, Columbus went to embark on his third voyage. He brought with him six ships from Sanlucar, Spain and led them first to his wifes native land, Porto Santo, which is a Portuguese Island. Afterwards, he went on sail to Madeira to meet up with the Portuguese Captain Joà £o Gonà §alves da Camara before heading to the Canary Islands and Cape Verde. Columbus boarded the southern coast of the island of Trinidad on the 31st of July. From the 4th to the 12th of August, he sailed to the Gulf of Paria that divides Trinidad from Venzuela. He went on to explore the mainland of South America and also the islands of Chacachacare and Margarita Island. He also discovered and named the islands Tobago and Grenada. Columbus returned to Hispaniola yet again on the 19th of August and to his disappointment, many of the Spanish settlers he left behind were unhappy, as they could not find the abundant riches Columbus told them about. Upon his return back to Spain, he was arrested for 6 weeks due to being accused of his and his brothers cruelties by a number of returning settlers and sailors. http://gardenofpraise.com/images5/colmap3.png Fourth and Final Voyage Columbus fourth and final voyage began in May 1502; he sailed with 4 ships that were the Capitana, Gallega, Vizcaina, and Santiago de Palos. His brother Bartolomeo and his son Fernando accompanied him. They left Spain on the 11th of May and sailed to the Arzilla on the Moroccan coast to save Portuguese soldiers that were under siege by the Moors. He then went to the Cabaret on the island of Martinique and landed on the 15th of June. He intended to head to Hispaniola for shelter since a storm was brewing but he was denied port at Santa Domingo and the new governor refused to listen his storm predictions. They instead went to the mouth of the Rio Jaina for shelter. Due to the new governor negligence, he sent out the first Spanish treasure fleet and it happened to sink because of the storm which caused 500 casualties and the loss of a cargo of gold. As for Columbuss ships, they all survived with minimal damage. After the storm, Columbus sailed to Jamaica for a brief stop then went on to Central America. He arrived at Guanaja in the Bay Islands off the coast of Honduras on the 30th of July. On the 14th of August, he landed on Honduras and from there he spent two months exploring Honduras, Nicaragua, and Costa Rica before heading off again to Panama. It was during October when they reached Panama but had to wait until after surviving a tremendous storm in December to explore Panama. The storm began on the 5th of December 1502, and Columbus described it as a storm unlike any other they had ever experienced before. Christopher Columbus described the storm in this segment from his journal: For nine days I was as one lost, without hope of life. Eyes never beheld the sea so angry, so high, so covered with foam. The wind not only prevented our progress, but offered no opportunity to run behind any headland for shelter; hence we were forced to keep out in this bloody ocean, seething like a pot on a hot fire. Never did the sky look more terrible; for one whole day and night it blazed like a furnace, and the lightning broke with such violence that each time I wondered if it had carried off my spars and sails; the flashes came with such fury and frightfulness that we all thought that the ship would be blasted. All this time the water never ceased to fall from the sky; I do not say it rained, for it was like another deluge. The men were so worn out that they longed for death to end their dreadful suffering In May 1503, he sighted the Cayman Islands but the ships took a lot of damage en route to Hispaniola. He had to withdraw to St. Anns Bay, Jamaica due to the ship not being able to travel any farther. For about a year, Columbus and his crew were stranded on Jamaica while some of crew and a few natives padded a canoe to Hispaniola for help but the islands governor disliked Columbus and gave no effort to rescue him and his men at all. Columbus had to persuade the natives to continue providing Columbus and his men food and support; he won the natives over by successfully predicting a lunar eclipse that occurred on the 29th of February 1504. Help finally arrived on the 29th of June 1504, and Columbus and his men finally arrived in Sanlucar, Spain on the 7th of November. http://gardenofpraise.com/images5/colmap4.png Christopher Columbus Death Christopher Columbus died on the 20th of May 1506 in Spain. Even though he didnt get 10% of all profits made in the new lands, he died somewhat a wealthy man due to the gold his crew collected in Hispaniola. However, Columbus believed that what he discovered were part of the East Coast of Asia. Even after his untimely death, his body was still travelling around everywhere. His corpse was first transferred to Valladolid, then to Seville, and later on his son Diego had the corpse transferred to Santo Domingo in 1542. During the year 1795, the French took over and had the corpse moved to Havana. Cuba become independent after the war of 1898 and Columbuss corpse was yet again transferred but this time back to his homeland Spain. Site References http://en.wikipedia.org/wiki/Christopher_Columbus http://www.buzzle.com/articles/christopher-columbus-biography-and-life-story.html http://geography.about.com/od/christophercolumbus/a/columbus.htm http://columbus-day.123holiday.net/christopher_columbus.html Book References Baldwin, C. C., Paine, N., American Antiquarian Society. (1901).  Diary of Christopher Columbus Baldwin. Worcester, MA: Pub. By the Society. Little, McBougal. (2009). Modern World History: Patterns of interactions. USA: Houghton Mifflin-High School. ISBN-13:978-0-547-03499-7 Top of Form Camusso, L. (1991).  The voyages of Columbus, 1492-1504. New York: Dorest Press. Picture References http://authorshive.com/wp-content/uploads/2011/01/santamaria.jpg http://gardenofpraise.com/images5/colmap1.png http://gardenofpraise.com/images5/colmap2.png http://gardenofpraise.com/images5/colmap3.png http://gardenofpraise.com/images5/colmap4.pngBottom of Form

Villalve Qualitative Article :: Article Review

I had some trouble determining which of the two articles that I read would be most beneficial for the class to read. The quantitative piece on Chinese learners of English fit very well with the course. It exemplified the word recognition view of reading that we have discussed and addressed themes and theoretical frameworks (common underlying proficiency, contrastive analysis, the monolingual perspective) that have come up on many occasions in our class. In the end however I chose the qualitative article from Villalve. My primary justification for this is that the article is so different from the readings we have done in class that I feel it has something more unique to contribute. The primary focus of the article was to consider diverse literacy practices in detail and also to look at approaches to inquiry, learning, and meaning making. In order to do this, Villalve took a case study approach to look at two 17 year-old bilingual Latina students during their last year of high school. These students were involved in an ongoing senior writing project that entailed collecting information from a diverse set of resources, collaborating with other students and school faculty, and finally submitting a thesis and making a final presentation. From this it is clear that one of the primary ways that this article differs from much of what our class has read so far is the age of the students involved. Relatively little data seems to exist on literacy practices of high school bilinguals and this is one reason I feel this article has something to offer the class. Another somewhat unique feature of this article relative to much of the other work we have looked at is the research paradigm and theoretical framework for the work. In terms of Mertens research paradigms, this article fits both into a constructivist and transformative frame. The reliance on the work of Fairclough (2001) and others and the concern with broad societal level discourse practices set this article apart from other pieces we have read. Also, in terms of the theoretical frames, Villalve utilizes an ecological approach to frame her data collection and analysis. For this she makes use of Barton (1994) in particular to define her 3-part framework for data analysis. Her 3 levels of analysis are hierarchical and start from the level of language as artifact (physical samples of writing etc.) From this she moves up to 2 larger frames of interaction and imagination and finally systems and contexts.

Nivea (1911)

Nivea (1911) is a worldwide body-skin care well known brand. A German company named Beiersdorf, which is founded on 1882, owns it. Nivea is a Latin word (niveus/nivea/niveum), which means â€Å"Snow White† [1]. The most important aims of Beiersdorf is to have its products as close as possible to its consumers and understand them in its many different markets and satisfy them with skin-body beauty care advanced products [1]. In return, Beiersdorf is gaining the trust and appeal from its customers. Case synopsis: Beiersdorf is one of the companies that seeks continuous and regular market development. Market can be developed by finding the gap (need) in the market and trying to fill the gap by developing a new product (satisfying the need through market-oriented approach), or through product-oriented approach by creating good quality product and introduce it to the market. Beiersdorf market research have identified a market gap which led to NIVEA VISAGE young (product) introduction in 2005 to the market in order to fill the this gap (market-oriented approach). After developing a balanced and effective marketing mix the company re-introduced the NIVEA VISAGE young range in 2007 where the product had new formula, new design, new packaging, and new name. Statement of the problem: Beiersdorf market research have identified a market gap which led to NIVEA VISAGE young (product) introduction to the market in order to fill this gap (market-oriented approach) [2]. The company needed to develop a balanced and effective marketing mix (product, price, place, promotion) in order to well suit the product, target market, and to meet its own objectives. Causes of the problem: Beiersdorf wanted to develop a balanced marketing mix (product, price, place, promotion) specifically for further optimizing of the company position in the market. Each marketing mix variable have been addressed carefully to achieve the company goals and targets. Case analysis: Beiersdorf did a market research in order to understand the market and to build effective marketing mix by identifying the target market segments. The research plan was to gather information using different research approaches and instruments such as listening directly to the consumers through focus groups, and experimental product testing. Findings were impressive and led to significant changes into the product, product price, place, and promotions. Findings of the research regarding the product showed the company the way to satisfy a significant segment. The research showed that younger costumers (age group of 13 – 19 years old) desires more dedicated face care product that offers a ‘beautifying’ benefit, instead of a solution to skin problems [1]. Competitors available product at that time mostly concentrates on skin problems solution rather than normal face care products. Using experimental research approach, the final product improved and changes included: * The product made far more effective and consumer friendly * The formula used for some products has been changed and natural substances have been employed * New products introduced to the market * Attractive product pack design targeting young women group used * Larger pack size introduced with new product description. Each of these product improvements has its own purpose weather to attract the young women segment, Show the company commitment toward the environment, or strengthen the product range, to better meet the needs of the market. Pricing of the any new product has to provide value for money in the market and to be attractive for the targeted segment customers to buy. Several pricing strategies firms can use such as cost based pricing (the price cover the cost or include some profit), Penetration price (initial low price ), and price skimming ( premium price ‘first to buy’ customers). NIVEA VISAGE young re-introduced with a higher price than the previous edition of the product. However, this illustrated value for money were new natural formulation has been used, packaging and extended product range [2]. Nivea also took into consideration when pricing the product the targeted segment were young girls are targeted the product is bought by their mums. Which explains the reasonable and balanced pricing between the features the product offers, benefits of the product, and how much do is it cost. Nivea was the price leader effectively of this market segment were it sets the price level that competitors will follow or undercut by ensuring competitive price. Beiersdorf didn’t forget study regarding the place element of the marketing mix. Place often refers to distribution strategy, place where the product will be sold. One of the important aims of Beiersdorf is reaching to their targeted customers regardless of their locations. As a result, the company used different channels to reach their customers such as retail outlets where 65% of the product selling from the targeted customers occurs, and large grocery chains where the other 35% sales comes from [1]. Smaller retailers can be reached through a wholesalers and online selling of the product through a retailer where the costs of producing small orders will be high for the company. The promotion key of the marketing mix was so important to communicate with the targeted segment customer about the product availability and persuading them to buy the product [2]. Two main types of promotions are there, above-the-line (TV and newspaper advertisements) and below-the-line (events, Direct mails, PR, branding, and sales promotions). Nivea was a consumer-led in the NIVEA VISAGE young promotion where the strategy reflected the lifestyle of the targeted segment audiences and the range of the available media. Nivea used below-the-line strategy in their promotion campaign. The main part of the promotion was letting the customers to experience and test the products through distribution of the product samples. In addition, Interactive online magazine was launched and named FUN, YOUNG, & INDEPENDENT (FYI) to give the targeted customers of the young girls the confidence to become young women act independently. Also, social networks haven’t been forgotten, where NIVEA VISAGE young pages were available on MySpace and Facebook to reach as much as possible targeted audiences. Alternative recommendations: Based on the research of the market carried out by the Beiersdorf, set of recommendations might be useful suggested: * Differentiate the product specifications and names according to the age group. 3 years old girls would love to have a product named on her favorite cartoon character, which will attract her to ask about the product or buy it. * Providing a completing set of tools with product or at least one tool such as a mirror as a promotion * Sending people to houses to introduce the product * Using above-the-line promotions such as TV and yellow pages ads. * Provide a seasonal produc t where in summer provide a product edition with a lime or mint fleshing smell.

Poverty and the Global Sex Trade Essay

As the global economy continues to slide downhill, the global poverty case worsens. Major businesses are forced to shut down, causing more and more people to lose their jobs everyday. People are willing to do anything just to earn money in order for them to put food on their plates. Because of this, many are forced to do things they don’t even want to do. This is the case of the global sex trade. Fueled by the worsening global poverty, more and more people resort to prostitution in order to survive. The culprit: poverty Before we discuss the growing problem of global sex trade, we should focus first on its main cause: poverty. In the 2005 World Bank report on poverty, it is stated that almost half of the world’s total population or more than 3 billion people live on less than two and a half dollars a day (Shah, 2009). Also, around 80% of all humanity lives on less than ten dollars every day (Shah, 2009). With that established, we can say that majority of the people are suffering from poverty, pushing us to doing whatever we can to earn money for our survival. The facts mentioned above were taken even before the global economic crisis that we’re experiencing now. So if we consider it as another factor, it is easy to assume that the global poverty problem even worsened. From what I’ve read, I can say that everyone is affected by the global poverty problem. Even the rich people are shutting down their businesses. But still the ones more affected by the worsening case of poverty are the poor people. They are poor to begin with, so as the poverty problem worsens, their situation also worsens. They’re poor even when they have a job, so when they get fired or laid off because of the global economic crisis, then they’ll be the ones who will be forced to do anything just to earn money. They’re more likely to commit crimes or be involved in prostitution not because they wanted to, but because they have no other choice. The crime: global sex trade We have now established that poverty could push people into doing things they don’t want to do. We now focus on the specific problem of sex trade or sex trafficking. According to Sarah M. Gonzales, as spokesperson of Captive Daughters Organization, sex trade acts â€Å"as the delivery system for prostitution† and that it involves a lot of young, poor women and even under aged girls turning to sex trade and prostitution as that they would be able to provide for themselves and their families because they’re left with no other choice (Gonzales, 2008). What most of us don’t know is that usually, sex trade is a big business, wherein some people are exploiting others for their own profit. It is a big business, coming in second to drug and gun trafficking worldwide. According to the United States government, the profit that criminals make out of the sex trade business can reach up to $9. 5 billion annually. There are efforts to curb this problem, including the arrest of the people behind major sex trade business. But as the poverty problem worsens, more and more people resort to this business despite its illegal, exploitative nature. The trade has continued to grow worldwide, as we continue to suffer more with poverty. In order to address this problem, two aspects should be addressed properly. One is capturing the criminals who orchestrate the sex trade, and the other one is addressing poverty, which is the main reason why sex trafficking continues to proliferate. The victim: the youth For me, I am against sex trade, and with the worsening of its global condition, I firmly believe that we should give our best efforts to solve this problem. In order to further understand why we need to give more focus on this problem, we have to look at the ones who are directly affected by these problems. It isn’t really the middle-aged working class who suffer more from this problem. It’s the youth who bears this burden in their shoulders. At times of need, these young men and women are compelled to risk their bodies and their lives just to earn money to support their family. They’re the ones exploited; the ones who are supposed to be our future would end up getting exploited and abused all because of poverty. This exploitation of the youth in sex trade is not confined to one part of the world only. It affects every corner of the globe, rich and poor countries alike. As long as poverty exists, the youth will continue to be exploited and be a global commodity in the sex trade. According to Stephan Faris, a WEnews correspondent, a foreign prostitute in Italy could make â€Å"far more than Nigeria’s average income of less than a dollar a day† and this could be a very encouraging deal for a girl’s family to send their daughter into sex trafficking (Faris, 2002). When sex trafficking became popular, Nigerian girls were seen as good for making money, though before they were viewed as something dispensable (Faris, 2002). They found their worth only as a source of income for them, so the families are really open to sending their daughters to sex traffickers, not minding where they’re sent. It is a pretty harsh environment for these young women, because their only chance to survive is to sell themselves for sex, and in foreign soil, they have no one else to rely on except themselves. At a very young age, they have to experience such things already, all because of poverty. The adverse effects of Global Sex Trade Another reason why I believe that we should give more attention to worsening case of global sex trade is its adverse effects. These outcomes affect not only those directly involved with the sex trade, but also other people in our society. Probably the most evident effect is the increasing rate of HIV/AIDS prevalence. In a United Nations report made available through the U. N. Wire, it is said that â€Å"the influx of sex workers has sparked fears about the spread of AIDS† in various places including refugee camps, communities, and a lot more (Nuhu, 1999). The situation is worsened because some people, including government officials, lack a sense of commitment to address this problem, and the people living in the community have very limited understand about these diseases. It is also said that with the worsening case of poverty, those who are likely to be affected by HIV/AIDS are the young children who are trying to make a living out of prostitution. Solving the problem For me, I can see this as a challenge to us all. Of course, we have to consider ourselves first before we deal with others, especially in this time of need. But still, there are some things that we can do to help solve this problem. One is through information. We can contribute to the solution by spreading what we know, about the causes, the victims, and the effects of this problem. The people who are able to give or lend a hand should do so, especially if they have some extra money or help that they can spare. Even though we are dealing with the poverty problem ourselves, we could still do something to stop another problem like sex trade from worsening. It does not only protect the young people who engage in the trade, but it also protects the whole community, including us. References: Faris, S. (2002). Italy’s Sex Trade Pulls Teens Pushed by Poverty. Retrieved April 3, 2009, from http://www. womensenews. org/article. cfm/dyn/aid/1005/context/archive Gonzales, S. M. (2008). Poverty & Sex Trafficking. Retrieved April 3, 2009, from http://www. captivedaughters. org/gatesfoundation. htm Nuhu, A. (1999). Poverty Fuels Commercial Sex Trade, HIV/AIDS. Retrieved April 3, 2009, from http://www. unwire. org/unwire/19990618/3267_story. asp Shah, A. (2009). Poverty Facts and Stats. Retrieved April 3, 2009, from http://www. globalissues. org/article/26/poverty-facts-and-stats

American Materialism

The world is now filled with corporations dedicated to provide both wants and needs of the people. If a person is craving for Big Mac or missing any episode of a favorite show, the access to acquire what is wanted is delimited by just any means. Corporations are everywhere, go to any place in the United States and there are the hundred corporations waiting just to serve you.American tastes accessibly satisfied anywhere nowadays. The proliferation of American products and corporations dedicated in giving them is not just mere coincidence of society development, but a result of globalization and the trend of conscious disintegration of American attitudes and values, aptly stated, is cultural imperialism.(Galeota, 2004) In 1976, theorist Herbert Schiller defines cultural imperialism as â€Å"the sum processes by which society is brought into the modern world system, and how its dominating stratum is attracted, pressured, forced, and sometimes bribed into shaping social institutions top correspond to, or even promote, the values and structures of the dominant center of the system†. (Galeota, 2004) This statement regards the influence of corporate America as not involving simple consumer goods, but rather the fact those American principles such as freedom and happiness disseminates.Although this is appealing at first glance, in a way it show how society is progressing, it covers the awful truth that many cultures in America, held by moral values and principles are gradually disappearing because of the influence of corporate America. There are many motivations to which American cultural imperialism can be attributed to. Throughout history, there has been the desire to access foreign markets and the belief of the superior America, dominating the world.This desire now transforms into greater desire to control not just the foreign markets, but also the entire consumers of the world, not just in America. This is the enabling factor for business enterprises to expa nd and franchise. The American corporation domination results to local enterprises’ suffering. And because American corporations are able to gain profit, and conveniently serve America interest, they disregard the detrimental effects of American corporations’ control of the global market.Historically, materialism in America can be attributed to the Protestant Ethics and the Expansion of merchants in America. The first reason, attributed to the study of Max Weber â€Å"The Protestant Ethic and the Spirit of Capitalism† (1904-1905), states that because the original settlers of America are Calvinists, their beliefs supplies moral energy and drive towards a capitalist entrepreneur. (M. , 2001) They worked their way into development towards the accumulation of work, but at the same time lived simple lives and failed to enjoy the fruits of their labor.(M. , 2001) This is the principle that governs the protestant ethic, that hard work is essential with simple living. M ore so, the ethic prescribed attributes religious reasons for the manner by which people and society should live. The idea is that hard work is prescribed by God, one of the reasons why we exist. Thus wealth is God-given and seen as God’s reward to those who works hard. This attitude also relates to the nineteenth century belief of the jingoists which attempted to fulfill what according to them was divinely ordained American expansion.The other reason for corporate America’s influence on materialism lies in the expansion of merchants during the 1920’s headed by the group Great merchants (the Sears & Roebuck, Wanamaker’s, and Marshall Fields). (W. , 1993) The group experienced difficulties in expanding their business and thus was motivated to think of ways to have new methods in merchandising, fashion, advertising and consumer credit. Consumer credit became popular as businesses were getting more from credit taxes and interests. Even through the Great Mark et Crash of 1929 and the Great Depression, America did not lose its taste for consumerism and profit.Newer corporations experienced the need for greater mass seduction and gaining of profit after a period of the market’s recession. This did not hinder merchants to expand their options. Business schools started to emerge and the new theories in economics are now greatly reserved for the study concerning business and marketing. Marketing is one of the greatest influences on American materialism brought by corporate America. Advertisements, posters, billboards and others now promises greater benefits for the consumer at a cost which can be redeemed through work and even consumer credit.What this does is to project the image of America as provider of all things and the land of greatness- the reason for American consumers’ clamor for products. Corporation which reached the global market had employed localized strategies to gain their stance in a globally competitive world. Corporations are now capable to expand and sell their product worldwide with the thought that if in America they gain profit, much more in other countries. (W. , 1993) Corporate America influenced not just American consumers to become materialistic, but even global consumers.Corporations have succeeded in making them superior and globally competitive. Products and other items can easily be acquired and consumers find these products as necessity more than luxury goods. Money does not buy happiness. The essential goal in living a full life is not just mere acquisition of money to buy anything you want, or whatever is the hottest item in the market today. What is important is setting the priority to recognize the intangible rewards or life: family, love, relationships, friendships and others.Section 2: No, Corporations does not cause Materialism Life is about achieving happiness. Borrowing Socrates’ thoughts, the goal in life is to pursue happiness. Happiness comes in many forms ; certainly the general idea on happiness comes from acquiring material possession or from the intangible perks of living life, like love, family and friends. The person who thinks of today will account wealth as an important factor in his happiness- not just being satisfied emotionally, spiritually and morally, but also materially.In psychology’s basic needs, we account food, shelter and clothing as the primary needs of the individual. Accomplishing those needs means that the person can now start to live his life comfortable. But as development in society transpires, as people sees the potential of available resources and service to other people as well, the concept of having more than the basic is a reason to work hard and do good in a chosen career. Having wealth is a personal and subjective goal.When one has money, this does not mean that he/she is intrinsically materialistic, it can be said that the benefits of having money in a corporate and capitalism dominated world m eans a comfortable life for families and people. Work pays off with financial gains, and the more hard work put into it, the more rewards for a hard day’s work. People who are somehow viewed as materialistic is charged with this false accusation. It can be realized that with wealth, happiness and other aesthetic meanings to life can be the ultimate and final goal of the person.Acquisition of wealth is now deemed as a way to meet the ends. In a capitalist dominated world, corporate America is now greatly influenced with theories on the economy and business sector. These sectors can be stated as governing factors in the way people live. A country’s market economy is a determinant and a reflection of the people in the society lives. In America, considered as one of the biggest nations in the world; the most competitive, and rich country, had made it a point to provide American consumers their needs and wants.To satisfy their need with their financial ability contributed t o their stance in a globally competitive world. Corporations and businesses should not be blamed for the materialistic Americans. Some Americans work hard for their money, even to the point of having no time for their family and personal life. We cannot blame Americans who has set their priority to work, because behind it, there lays the reason that they want to provide for their family and achieve a sense of self-fulfillment by accomplishing their goals in their careers.It can also be said that those accused materialistic Americans are just reaping their rewards of hard work that their intention is to live fruitfully their given hard labor. After all, they deserve it. Corporations is not a reason for the materialistic America, their main goal is to provide consumers with a range of products they need, they want, and can afford. The society should also not be blamed for spending money or regarding financial status as important in their lives, after all, the true reason behind it all is to be self-fulfilled and happy.Let us look behind the actions and focus on the reasons that reflect who Americans really are, people who are in pursuit of their happiness. Reference: Galeota, J. (2004). Cultural imperialism: an American tradition [Electronic Version], 1. Retrieved April 23 from http://www. encyclopedia. com/doc/1G1-116733753. html. M. , W. (2001). The Protestant Ethic and the Spirit of Capitalism (T. Parsons, Trans. ). New York: Routledge. W. , L. (1993). Land of Desire, merchants, Power and the Rise of a New American Culture. New York: Random House.

Medical Interview GA Assignment Example | Topics and Well Written Essays - 500 words

Medical Interview GA - Assignment Example P. Andrew told that "the germs contaminating hospital environment affects the hospitalized patients and cause Noscomial infections. It is very critical situation, which occur due to the poor sanitary practices and management of medical and paramedical staff within the hospitals, nursing homes or clinics during therapy of the patients† (4). ETIOLOGY: There are many types of Nosocomial infections. Some important are including Urinary tract infections, surgical site infections, Respiratory tract infections, Blood stream infections, Skin infections, gastrointestinal tract infections and Central nervous system infections (3). The common pathogenic agents of nosocomial infections include pathogenic and commensal bacteria of normal flora, Viruses of Hepatitis B and C, respiratory Synctial Virus, rotaviruses and enteroviruses , fungi and other opportunistic organisms which are Candida albicans, Aspergillus, Cryptococcus neoformans, Cryptosporidium (2). PREVALENCE AND INCIDENCE: Nosocomial infections prevail widely all over the world. It is the major cause of death in hospitalized patients (2). Only in the United States, there were 2,000,000 cases of nosocomial infections has reported annually (3). PATHOPHYSIOLOGY: Nosocomial infections come from endogenous or exogenous sources. Endogenous sources include body sites inhabited by microorganisms such as naso-pharynx, Gastro-intestinal or genitor-urinary tracts. Exogenous sources include those visitors, medical personnel, equipment and the healthcare environment (1). PROGNOSIS: In United States annual reported cases of nosocomial infections are about 2,000,000. The annual death rate among these reported cases is 20,000 patients while rest of the nosocomial infections cases found curable (3). TREATMENT: For the symptomatic nosocomial infections, treatment of shock, hypoventilation, and other complications should be provided along with the administration of empiric broad-spectrum antimicrobial, antifungal and

Discuss Love and Passion in relation to either Contemporary Art Assignment

Discuss Love and Passion in relation to either Contemporary Art - Assignment Example The essay "Discuss Love and Passion in relation to either Contemporary Art" explores the Contemporary Art and its connection with Love and Passion. Passion is best described as the rendezvous of the body and the soul. The place where the body’s activity is amalgamated with the soul’s passivity all in intertwine and imposing upon each other. The different make-up of the body allows for the disposition of the passion that exists and gives necessary motion into action. Passion diffuses the spirits which ultimately leads to the realization of passion. When this object of passion becomes the pivotal point then it charges for the union of the senses. Foucault relates on how passion can lead to madness as it at certain degrees transcend beyond a simple cause but through its dominance becomes the foundation of its possibility. These ‘diseases,’ like madness, can then be deemed as an illness of both the soul and the corporeal. In the moralist tradition, madness is d efined in correlation to consternated passion. This chase for the gratification of passions can lead to transient lunacy. Previous thoughts directly associated madness with the notion of passion and desire and its fulfillment. If this is true, then it must mean that when love leads to insanity then that is the ultimate consummation of this fusion gone awry. This manifestation of lurid emotions can often be seen in many artists’ works. The fury and passion of relentless and point blank overbearing love is a subject that is not too uncommon.

Modern Artist - Constantin Brancusi Research Paper

Modern Artist - Constantin Brancusi - Research Paper Example The paper "Modern Artist - Constantin Brancusi" investigates Constantin Brancusi's art. He was strongly influenced from the African and oriental art and most of this work pieces also reflect his admiration towards them. Some of his prominent works include Sleeping Muse (1908), The Kiss (1908), Prometheus (1911), Mademoiselle Pogany (1913), The Newborn (1915), Bird in Space (1919) and The Column of the Infinite that is commonly called with the name The Endless Column (1938).Keeping in view his interesting in wood carving, initially he got the training as a carpenter and stonemason. However, when he settled in Paris he recognized his great interest and capabilities in sculpture making. Brancusi has been regarded among the prominent central figures of the modern movements. He pioneered abstraction and paves the way towards the evolution of new genre in the field of art. Brancusi strived to make simple work pieced using few basic elements. He was also admired by the work of August Rodin however, he was most interested in searching for pure form and in the end he succeeded to convey the sense of gravity through his work pieces making from few basic elements. His art work is not only praised for the visual elegance but he also showed the sensitive use of material blended with direct peasant carving and Parisian Avant-grade. His style was based upon his non-conventional approach towards art and creation of art pieces. He believes that main purpose of art work in to reveal the hidden truth.

The impact of electricity deregulation on customers and employees in Dissertation

The impact of electricity deregulation on customers and employees in Qatar - Dissertation Example The paper incorporates both secondary and primary research study of the issues relating to the issue of deregulation being set in as in how it tends to affect the internal and external operations of the concern. It tends to draw useful inferences through the conduct of such research to thereby arrive at final conclusions and recommendations. ... .2.1 Interview findings 51 5.3 Questionnaires 52 5.3.1 Findings from surveyed managers and employees 52 5.3.2 Strategy fit with Qatar vision 2030 56 5.3.3 Findings from surveyed customer 58 5.3.3 Understanding KAHRAMAA strategy and objectives by employees 58 5.3.4 KAHRAMAA strategy development policy 60 5.3.5 Employee’s involvement in strategy development 61 5.3.6 The impact of non involvement of employees on strategy development 62 5.3.7 Low employees’ motivation and moral 63 5.3.8 Low initiatives to participate in strategy development 66 5.3.9 Perceived problems with strategy implementation 67 5.3.10 Management perception for strategy implementation problems 68 5.4 Suggestions for improving strategy implementation 69 5.5 Perception of strategy change impact on internal culture 70 5.6 The perception of the impact of KAHRAMAA deregulation strategy 72 5.7 Summary 73 Chapter 6: Analysis and discussion 74 6.1 Introduction 74 6.2 The effectiveness of deregulation at KAHRAMA A 74 6.3 The impact of strategy on KAHRAMAA culture 76 6.4 Research objectives 76 6.4 Summary 78 Chapter 7: Conclusion and recommendations 78 7.1 Introduction 78 7.2 Hypotheses 79 7.3 Limitations 80 7.4 Recommendations 81 7.4.1 Kahramaa 81 7.4.2 Future research 84 7.5 Summary 84 Bibliography 85 Appendices 91 Appendix 1: Survey / interview consent form 92 Appendix 2: Questionnaire 93 Appendix 3: Questionnaire Analysis 96 Chapter 1: Introduction Introduction Electricity deregulation along with privatisation is referred to as ‘liberalisation.’ Liberalisation is an accessible, affordable and reliable service which is replaced by ideal competition, the myth that tend to exit with consumer choice along with priority of the economic efficiency which in turn are measured by profits and also through rate

Research paper Example | Topics and Well Written Essays - 2500 words - 8

Research Paper Example Such drive of accountability comes from the quest of integrity from public sector management (Oshisami, 2004). Off late, the government sector is coming into increasing focus because of the rise in number of frauds and inappropriate use of public funds. Such irresponsible behavior on the part of the government has called increased attention to accountability and transparency on the part of auditors and accounting managers in these firms and those associated with such government firms (Banker, Chang & Cunningham, 2003). The paper is aimed at finding out the possible reasons behind ethical issues that auditor experience in government firms over auditing practices. The paper proceeds in two forms of data analysis to support and provide weight to the view. The primary data is collected by means of an interview of 30 auditors belonging to a private audit firm who do audits for government organization. The interviewees were quizzed over various aspects of ethical auditing problems in government firms. The secondary research over the topic was done by means of extensive research through journals, articles and books. The research moved on to identify problem areas in ethical auditing and tries to suggest recommendation for improvement over those. Auditing can be defined as a self-determining examination of books of accounts of an organization done by a designated person which gives a fair view of whether accounts maintained are true and reasonable and also whether they comply with regulatory requirements or not. Audit can be classified into three types of categories. In a recent report, it was found that one of the big four auditing firms, Ernst & Young had reported a flaw in about 48% of its audits revealed by the US government auditing regulators. Such inefficiencies included insufficient tests of their customer’s internal safeguards, failure of identification of revenue